Oregon Country Fair Camping Survey 2011 By Brian D. Bontempo, Ph.D. Daniel John Wilson Mountain Measurement, Inc. November 9, 2011 A report submitted to the Oregon Country Fair Table of Contents Introduction……………………………………………………………………………………………………………………1 Methodology………………………………………………………………………………………………………………….1 Survey Design………………………………………………………………………………………………………….1 Data Collection………………………………………………………………………………………………………..1 Data Entry……………………………………………………………………………………………………………….2 Results……………………………………………………………………………………………………………………………2 Census……………………………………………………………………………………………………………………2 Survey Participants for each Lot…………………………………………………………………………………2 Camping Preferences and Details………………………………………………………………………………4 Demographics……………………………………………………………………………………………………….18 Conclusion…………………………………………………………………………………………………………………….23 Results Summary……………………………………………………………………………………………………24 Methodological Considerations……………………………………………………………………………….25 Appendix A: 2011 Oregon Country Fair Camping Survey…………………………………………………….26 Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 1 Introduction The goals of the 2011 OCF Fair Camping survey were to collect information about individuals camping in three lots affected by a possible path planning: Crafter’s Lot, Island Lot, and Miss Piggy’s Lot. A survey was given to individuals in each of these lots to ask how they currently inhabit and use this space and what was important to them in an Oregon Country Fair camping area. Methodology Survey Design For the first time, an OCF Survey Steering Committee was formed prior to the 2011 Oregon Country Fair for the sake of managing the collection of data for the OCF Board of Directors. A separate group, called the survey design team, was also formed to develop the survey methodology, create the survey instrument, and write the questions. Following the development, the questions were reviewed and edited by separate teams of individuals including a survey collection team, the OCF Survey Steering Committee, and members of the OCF Board of Directors. The survey collection team organized a pilot test of the survey and feedback from the pilot was incorporated into the final survey. As a result, several hours of volunteer time were spent perfecting each question. The survey was designed to fit on one side of a standard sheet of paper. In total, there were 13 questions on the survey. Some of the questions were multiple choice; others were fill‐in‐the‐blank short responses. One question was a free text entry format. The survey questions are found in Appendix A. Data Collection The volunteers of the survey collection team were responsible for survey administration. In total, there were XX volunteers that administered the 2011 OCF Camping Surveys. Each of these volunteers was trained on survey administration by the Survey Collection Team Leaders (Kristie and Jordan) and the Survey Design Team (Daniel and Brian). The training lasted approximately one hour. Following training, the volunteers practiced administering the surveys to one another. Surveys were administered during all three (3) days of OCF (July 8,9,10, 2011) in the following manner. Small groups of the trained survey collection team volunteers worked shifts that were staggered throughout the day. During most of the survey administration, there were three (3) groups of volunteers that worked simultaneously in each of the targeted lots. The volunteers administering the survey selected individuals within each lot to survey at random. Each volunteer was instructed to approach individuals at their campsite and solicit their participation in a voluntary survey being conducted by the Fair. The survey collectors were trained to explain that the survey was intended to collect information from people in these lots and was not an attempt to affect the attitude of participants who were being surveyed. Since participation in the survey was voluntary, the sample was self‐selected rather than random and certain biases may exist. Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 2 The survey design team established the target sample size for Crafter’s Lot and Miss Piggy’s at 500 and 250 for Island Lot. Despite this goal, the survey collection team set out to survey as many people as they could from these areas. These sample sizes were chosen to allow for adequate representation from each lot and sufficient precision in the calculation of the statistics used in the analysis. In addition to surveying individuals within each of the three lots, a census was also done of the cars parked and tents setup in each of the lots. Due to unforeseen technical issues with collecting these data, Island lot was the only site where the census data was collected on‐site. Aerial photographs of the other lots were used to estimate the number of tents and cars in Crafter’s Lot and Miss Piggy’s. Given the methodological differences in the data collected across the lots, the census information in this report should be used with caution. Data Entry The survey results were entered by volunteers into the database available by contract to OCF at www.SurveyMonkey.com, both on‐site and following the completion of fair. Data validation procedures were not executed due to time and volunteer constraints. Nonetheless, the survey was short and the survey monkey user interface is excellent for data entry. Therefore, conclusions derived from the results as tabulated in survey monkey should serve to validly represent the opinions expressed by the survey sample. Results Census During the Fair, there were 152 tents counted in Island Lot. Additionally, 23 RV/Buses and 88 cars were counted in Island Lot. Following the Fair, aerial photography was used to estimate the census information for Miss Piggy’s and Crafter’s Lot. There were 285 tents, 26 RV/Buses, and 136 Cars/Vans/Trucks in Miss Piggy’s. There were 335 tents, 17 RV/Buses, and 39 Cars/Vans/Trucks in Crafter’s Lot. Table 1 displays these. Table 1: Census by Lot Lot Tents RVs/Buses Cars/Vans/Trucks Crafter's Lot 335 17 39 Miss Piggy's Lot 285 26 136 Island Lot 152 23 88 Total 772 66 263 Survey Participants for each Lot A total of 622 surveys were administered during the three days of the Fair. Each survey was administered in one of the three affected lots: Crafter’s Lot, Island Lot, and Miss Piggy’s Lot. The lot in which the survey was administered was indicated by the survey collector on each survey. Table 2 shows how many surveys were collected within each lot. Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 3 Table 2: Number of Surveys Collected by Lot The 8 ‘Null’ surveys did not have a lot indicated on them, likely due to an oversight on the part of the survey administrator. They are included in an effort not to exclude any data from being reported. ‘Null’ is also used to indicate a non‐response to any other item. Each survey respondent was asked to identify which lot they used to sleep, to set‐up a tent, to park a vehicle, and to store possessions. These responses were used to develop an indicator of the person’s home lot. The home lot variable was created by taking the lot the person indicated that they slept in the lot, setup a tent in the lot, or parked their car in the lot (if they did not indicate where they slept or setup a tent). One person indicated they setup a tent and slept in both Miss Piggy’s and Crafter’s Lot. This person’s was given two home lots, Miss Piggy’s and Crafter’s. Another person indicated that they setup a tent in Miss Piggy’s and slept in Crafter’s Lot. This person’s home lot was set as Crafter’s Lot. ‘None’ was indicated as the lot for anyone who said they did not sleep, setup a tent, or park a car at Fair. A sizeable number of individuals that were surveyed did not actually make home in any of the three lots. These folks were categorized as ‘Other.’ Table 3 shows the count and percentage of individuals by home lot and the lot in which the survey was administered. This table shows that many of the surveys were completed in a lot different than the home lot of the individual taking the survey. Table 3: Count & Percentage of Individuals by Home Lot and Lot where Survey was Administered Lot in which the Survey Was Administered Crafter's Lot Island Lot Miss Piggy's Home lot Count Percent Count Percent Count Percent No Response 18 6% 2 2% 5 2% Crafter's Lot 237 75% 3 3% 17 8% Island Lot 1 0% 51 59% 20 9% Miss Piggy's 7 2% 25 29% 156 73% None 8 3% 2 2% 0 0% Other 43 14% 3 3% 15 7% Grand Total 314 86 213 Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 4 Camping Preferences and Details Most Important features of a campsite Participants were asked to indicate the three features that they considered to be most important in a campsite. Each lot had similar preferences. Camping with one’s friends/family/crew was the most important feature reported. The amount of shade, size of the camping spot, and distance to the individual’s crew site and the public parts of Fair were also important to the survey respondents. Figure 1 and Table 4 show the responses to this by lot. Figure 1: Features Selected as the Top 3 Most Important in a Campground Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 5 Table 4: Issues Selected as Top 3 Most Important to Campground by Personal Lot Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 6 Camp Selection Method Preference Participants were asked to indicate if they preferred first come, first serve camping (which results in what some call a “Land Rush” of people lining up early to claim their camping spot) or to have pre‐selected camping spots available for them when they enter the lot. Overall, 48% preferred Pre‐selected Camping Spots while 34% preferred first come, first serve camping. The results differed by lot. Within Crafter’s Lot, over twice as many individuals preferred pre‐selected camping spots to first come, first serve camping. On the hand, individuals in Island Lot and Miss Piggy’s, preferred first come, first serve camping. Figure 2: Preference in Camp Selection Method by Lot Table 5: Preference in Camp Selection Method by Lot Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 7 Mode of Sleeping In response to the question of what type of domicile did participants sleep in during OCF, most participants indicated that they slept in a tent (See Figure 3). Overall, 74% slept in a tent. A little over 20% slept in a vehicle (bus, motorhome, camper, trailer, 5th wheel, car, truck, or van). Figure 3: Type of Domicile Used for Sleeping This general pattern was similar when the data was analyzed by lot (See Figure 4 and Table 6). Tents were clearly the most popular option. Buses and motorhomes were more popular than cars, trucks, and vans in Crafter’s Lot and Miss Piggy’s Lot while the opposite was true in Island Lot. Campers, trailers, and 5th wheels were more common in Island Lot than the other two lots, possibly due to the ease in navigating and parking a trailer or 5th wheel in Island Lot compared to the other two lots. Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 8 Figure 4: Type of Domicile Used for Sleeping by Home Lot Table 6: Type of Domicile Used for Sleeping by Home Lot Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 9 Other people sleeping in the same tent/vehicle Participants were asked to indicate how many other people slept in the same tent/vehicle. Three individuals gave responses of over 40 thousand for how many other people they slept with. These answers were removed from analyses. Figure 5 shows a histogram of the number of people co‐sleeping in the same domicile. Since this distribution is skewed, the mean is not an optimal measure of central tendency. The median of this was 1 indicating that over half of the sample slept by themselves or with one other person in the same tent/vehicle. Figure 5: Histogram of Number of People Co‐Sleeping in Same Tent/Vehicle Despite the shortcomings of the mean as a measure of central tendency, the mean was calculated by lot. The mean for all 3 lots was slightly smaller than 2. Figure 6. Mean Number of People Co‐Sleeping in the Same Tent/Vehicle by Home Lot Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 10 The data was also analyzed by the type of Sleeping Domicile indicated by the respondents See Figure 7. As expected, the mean number of individuals sleeping in buses and motorhomes exceeded the number in 5th wheels, trailers, and campers. Tents had the fewest number of people. The mean number of people co‐sleeping in Hammocks and Outdoors should be interpreted with caution since there were few individuals that indicated that the slept in a hammock or the outdoors. Figure 7. Mean Number of People Co‐Sleeping in the Same Tent/Vehicle by Sleeping Domicile Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 11 Years Camping in Lot Participants were asked to indicate how long they had been camping in the lot. Figure 8 provides a histogram of the responses. As expected, the distribution of years is heavily skewed and not normally distributed. As a result the mean is not a useful measure of central tendency. The median years camping in this lot was 6 years. The most common response was 1 year. Over 80% of the respondents had been camping in this lot for ten years or less. Figure 8. Total Years Camping in this Lot Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 12 There was clearly a difference between the lots in the length of time that individuals had been camping in the lot (See Figure 9 and Table 7). This may be due to the length of time in which the lot has been designated for camping and given a distinct name. The individuals in Crafter’s Lot, which is clearly the oldest of the three lots, had been camping there more than the other lots. The median time was 8 years. Over 90% of the campers in Island Lot had been there ten years or less, and median time was 3 years. Taken together, this indicates that the folks in Island Lot have been camping there for a shorter duration than the individuals in the other two lots. Miss Piggy’s fell in between with a median of 5 years. Figure 9: Years Camping in Lot by Home Lot Table 7: Median of Years Camping in Lot by Home Lot Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 13 Set‐up & Breakdown Dates Participants were asked to indicate the day in which they setup and broke down camp (See Figure 10). The earliest setup date indicated was March 14 and the latest breakdown date was November 12. Not more than 2 responses were indicated until the week prior and after the Fair. As a result, figure 9 is a histogram of setup and breakdown date between June 30 and July 18. The majority of campers arrived on July 6 (Wednesday) and the majority broke down camp on July 11 (Monday). Figure 10: Histogram of Camp Setup and Breakdown Dates Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 14 When analyzed by lot and separately by setup and breakdown date, it appears as if there are some differences. Figure 11 shows the cumulative total number of individuals arriving by the date indicated. Individuals in Crafter’s Lot arrived earlier than the individuals in the other two lots. Table 8 shows the number of individuals setting up camp by date and lot. Figure 11: Cumulative Number of Individuals that have Setup Camp by Date and Home Lot Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 15 Table 8: Camp Setup Date by Lot Selected Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 16 When analyzed by lot and breakdown date, there are again differences between the lots. Figure 12 shows the cumulative total number of surveyed individuals on site by the date indicated. As a general rule, individuals in Crafter’s Lot stayed later than the individuals in the other two lots. Table 9 shows the number of individuals breaking down camp by date and lot. Figure 12: Camp Breakdown Dates by Lot Selected Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 17 Table 9: Camp Breakdown Dates by Lot Selected Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 18 Demographics The respondents tended to be middle aged (See Figure 13). Only 15% were less than 18 and 16% greater than 55. Since it is against the law to survey individuals under the age of 18 without the consent of a parent, the survey team asked individuals if they were over the age of 18 before beginning to administer the survey. Figure 13: Age of the Respondents Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 19 When analyzed by lot, there were clearly some differences in the age of the respondents (See Figure 14). Island Lot was older than the other two lots. Between 7‐8% more individuals in Island Lot were 45 or older. The distribution of age within Miss Piggy’s and Crafter’s Lot was pretty similar. Figure 14: Age by Lot Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 20 Survey respondents provided information about the type of pass that they had for the event (See Figure 15). The sample was about even between OCF volunteers and staff, 43%, and vendors of some sort (40%). Only 5% were entertainers. Figure 15: Type of Pass Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 21 When analyzed by lot, there were some surprises (See Figure 16 and Table 10). The lot with the SMALLEST percentage of crafters was Crafter’s Lot (18%). Instead, this lot was primarily comprised of OCF volunteers and staff (46%). On the hand, Island Lot was primarily comprised of Crafter’s (49%). Miss Piggy’s was divided evenly between crafters and volunteers/staff (35% each). The percentage of food vendors and entertainers was similar between the three lots. Figure 16: Type of OCF Pass by Lot Selected Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 22 Table 10: Type of OCF Pass by Lot Selected Survey respondents were asked to indicate the distance that they traveled round trip to get to and from Fair (See Figure 17). The majority traveled at least 60 miles each way indicating that most folks in these three lots were not from the Eugene area. Figure 17: Distance Traveled Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 23 When analyzed by lot, there were notable differences between the samples of respondents from each lot (See Figure 18). Crafter’s lot had a great number of local individuals; the most popular response was less than 30 miles. Despite this, it still had a large percentage of folks traveling from Portland and further. Island Lot had a large percentage of individuals (44%) traveling 120‐350 miles. On the other hand, Miss Piggy’s had a large percentage (38%) that had traveled more than 350 miles. Figure 18: Distance Traveled Roundtrip by Lot Selected Conclusion The 2011 Camping Survey was a simplistic, one page survey that was the primary focus of the 2011 OCF Survey Steering Committee. Given the small scope (as compared to years past), the analyses, results and conclusions are straightforward. Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 24 Results Summary Using the mean number of individuals sleeping in a given type of domicile (cars vs. buses vs. tents) and the number of domiciles by type recorded through the census, we estimate that the following number of ‘residents’ will be impacted by the changes to Crafter’s, Miss Piggy’s and Island Lots. Table 11 shows the estimated number of ‘residents’ by lot and type of domicile that will be impacted by changes. It is estimated that 2,000 individuals reside in one of these three lots. Keep in mind that these estimates were made using two different types of censuses and a less than optimal estimate of the mean number of individuals residing in the same domicile. Therefore, caution should be exercised when using this estimate. Table 11: Estimated Number or Individuals ‘Residing’ in each Lot by Type of Domicile Lot Tents RVs/Buses Cars/Vans/Trucks Crafter's Lot 570 51 62 Miss Piggy's Lot 485 78 218 Island Lot 258 69 141 Total 1312 198 421 Of the 622 individuals that completed the survey, camping with one’s friends/family/crew was clearly the most important feature reported. The amount of shade, size of the camping spot, and distance to the individual’s crew site were also important to the survey respondents. People’s preference for the type of site selection was different by lot. The sheer density of campsites within Crafter’s Lot is greater than many of the other places at Fair and clearly greater than in Miss Piggy’s and Island Lot, which may be some of the least dense camping areas of the Fair. It is surmised that the density of the lot impacted the responses to this question. The majority of individuals in Crafter’s Lot preferred assigned site selection, which may indicate the negative impact of the land rush on these folks. On the other hand, camping in Miss Piggy’s and Island Lot is easier to find. As a result, there is not as much of a land rush. Therefore, folks in these lots preferred first come, first serve camping. The Board should consider the density of the future camping area in determining which of the camping site assignment strategies to utilize. As is true across Fair, the vast majority of individuals sleep in a tent. About ¾th slept in a tent while 20% slept in a vehicle of some kind. Island Lot tended to a greater proportion of 5th wheels, trailers, and campers which may be indicative of the difficulty of navigating these vehicles in tighter areas such as Crafter’s Lot. The individuals in Crafter’s Lot had been camping there longer than the individuals in the other lots. On the other hand, campers in Island Lot had been camping there less than the individuals in the other two lots. Miss Piggy’s was in between. Crafter’s Lot individuals arrived earlier and left later than the individuals in the other lots. This seems logical since those arriving extremely early would be located pretty far from the Fair if they camped out in Island Lot. In other words, those individuals that show up early and leave late are camping closer to the public areas of the Fair. This may also be indicative of the type of crew the individual is a member of and the location of the crews’ campsite. Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 25 The individuals in Island Lot were older than those in the other two lots. Older individuals may choose to camp in campers, trailers, and 5th wheels more so than younger individuals. Given the propensity of 5th wheels, campers, and trailers in this lot, the age of the sample seems logical. The sample was about even between OCF volunteers and staff, 43%, and vendors of some sort (40%). Surprisingly, the smallest percentage of crafters was found in Crafter’s Lot. Instead, crafter’s tended to camp in Island Lot. On the other hand, the largest percentage of OCF volunteers and staff camped in Crafter’s Lot. There were clearly geographical differences in the folks within each lot. Based on the data collected on the round trip distance traveled to/from Fair, we hypothesize that Crafter’s Lot has a Eugene vibe, Island Lot has a Portland vibe and Miss Piggy’s has a California vibe. Regardless, over half of the sample traveled over 120 miles round trip to get to/from the Fair. Methodological Considerations The largest challenge with the 2011 OCF Camping Survey was locating the individuals that ‘reside’ at least part‐time within each of the lots surveyed. The data collection team addressed this challenge head on and succeeded in administering surveys to the majority of folks that they could find. Nonetheless, the sample was self‐selected. As a result, some bias is expected in the responses provided. As it was mentioned earlier, the estimates on the number of people impacted are estimates and should be used with caution. The major issues with these estimates are the differing census strategies used between lots and calculation of a mean of a distribution (number of individuals sleeping in the same domicile) that is not normal. Despite these methodological considerations, the survey provided useful information that the OCF Board of Directors can use in planning for changes to these campsite and to future campsites at the Fair. Oregon Country Fair Camping Survey 2011 January 10, 2012 Page 26 Appendix A: 2011 Oregon Country Fair Camping Survey 1. How […]

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